Steve Jobs’ Seven Secrets of Success

Lately, I’ve been all about learning how to optimize and grow my small business. But I guess I’m not the only one looking to the late Steve Jobs for a meaningful message these days.

According to Steve Jobs’ biographer Carmine Gallo, who spoke to 20/20 about the man tonight, here are the Apple founder’s seven principles of success that “anybody can use, to be more successful, to be more innovative, to live an inspired life.”

1. Do What You Love, no matter what it happens to be. “Don’t settle,” said Jobs. “As with all matters of the heart, you’ll know when you find it.”

2. Put a Dent in the Universe:  Have a big, bold, clear, concise vision. “Have the courage to follow your heart and intuition.” Says Gallo: “I like to say that your vision should fit inside a Twitter post.”

3. Say No To A 1000 Things. “You have to focus – reduce the clutter, make it simple,” says Gallo. In fact, according to 20/20, in the latter years of his life, Jobs wore the same black turtleneck and jeans every day.

4. Kickstart Your Brain By Doing Something New. Case in point: the inspiration for the Apple store came from the Four Seasons – there’s a concierge, a bar, a sleek, comfortable space.

5. Sell Dreams, Not Products. No easy task, but a worthy goal. “When you start asking What Would Steve Jobs do, it’s a high bar to reach,” says Gallo, “but it’s worth reaching.”

6. Create Insanely Great Experiences. “Innovation means creating an experience for your customer,” says Gallo.

7. Master the Message. Like anyone, Jobs had to learn to become a great speaker and communicator – but as all the wise words by Jobs that are plastered all over Facebook show, he took the challenge and rocked it.

Yeah, when it came to business — and life, for that matter — Steve Jobs didn’t mess around.

How many of these principles are you already practicing? And what might you implement into your own life?


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2 Responses to Steve Jobs’ Seven Secrets of Success

  1. Amy says:

    Do you know which Four Seasons the stores were modeled after?

  2. shaan says:

    theres no secret to success, only destiny, via good karma.

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